IT Hub ESOFT
A site for ESOFT Jaffna's IT Hub — workshops, events and student work, given a visual identity strong enough to recruit.
Overview
IT Hub runs workshops and events for students at ESOFT Jaffna. The problem was not information architecture — it was energy. A campus tech community competes for attention against everything else a student could be doing, and a neutral institutional page loses that fight.
Approach
I built the site around evidence: past events, student achievements and real photographs carry more weight than a description of what the club does. Motion was used to reward scrolling rather than decorate it, and the identity was pushed hard enough to be recognisable on a shared screenshot.
Outcome
A public face for the community that works as a recruitment tool, not just a noticeboard.