11Mobile2025In progress
Foodi
A food delivery app with a deliberately bold visual language — restaurants and dishes presented like a magazine, not a spreadsheet.
Mobile2025
FoodiSelf-initiated
Overview
Most delivery apps converge on the same dense list of thumbnails. Foodi is an argument that the category has room for art direction: bigger imagery, stronger type, and a browsing experience that makes choosing dinner feel good rather than efficient.
Approach
I am designing the ordering flow to stay short while giving each restaurant real visual space, and tuning transitions so movement between browse, dish and cart feels continuous rather than like page loads.
Where it stands
Still in design — the ordering flow and its transitions are being prototyped. Nothing is released yet.